Book Review: Creativity Inc.

Creativity Inc. is a book written by Ed Catmull, co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios.

This book provides an inside look at the company’s creative process and the challenges that they faced while creating their iconic animated films.

The book is divided into three parts. The first part covers the early days of Pixar, from its founding in the 1980s to the release of Toy Story in 1995. The second part focuses on the company’s growth and success in the 2000s, while the third part explores how Pixar has continued to innovate and adapt in the face of changing technology and industry trends.

Throughout the book, Catmull emphasizes the importance of fostering a creative culture within an organization. He discusses the strategies that Pixar has used to encourage collaboration, experimentation, and risk-taking among its employees. He also shares insights into how to manage creative teams and how to deal with the inevitable obstacles that arise during the creative process.

One of the book’s central themes is the idea that creativity is not a magical talent that only a few people possess, but rather a skill that can be cultivated and developed over time. Catmull argues that anyone can be creative if they are given the right tools, environment, and support. He also stresses the importance of learning from failure and using setbacks as opportunities for growth and improvement.

Overall, Creativity Inc. is a must-read for anyone interested in pursuing a career in animation or any other creative field. The book provides valuable insights into the creative process, as well as practical advice for building and managing a creative team.

In addition to its relevance for animators and other creative professionals, Creativity Inc. is also a compelling read for anyone interested in business management, innovation, and leadership. The book offers a unique perspective on the challenges of leading a creative organization, and it provides valuable lessons for anyone interested in building a successful and innovative company.

In terms of writing style, the book is clear, concise, and conversational. Catmull uses personal anecdotes and real-life examples to illustrate his points, making the book both engaging and informative. The author’s passion for his work and his dedication to fostering creativity are evident throughout the book, making it an inspiring read for anyone who aspires to create something new and innovative.

To sum up, Creativity Inc. is an essential addition to any animator’s book collection. Its insights into the creative process, management strategies, and innovation make it a valuable resource for anyone interested in pursuing a career in animation or any other creative field.